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Strategy:

What Is a SWOT Analysis and How Do You Perform One?

A SWOT analysis can show you what’s going well in your business and help identify potential problems.

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Latest—

Vintage Furniture Marketplace Chairish Benefits From Trends and Tariff-Free Goods

The online marketplace for pre-owned furniture and home décor is well-positioned for growth, thanks to demand for vintage finds and sustainability, and access to tariff-free merchandise.

How to Address Workplace Loneliness

Workplace loneliness can hurt employee performance and company culture, but there are ways to remedy it.

How Small-Batch Uncle Jerry’s Pretzels is Outperforming the Market by Leaning Into The Better-For-You-Snack Trend

The hand-rolled pretzel company enjoyed a 35% increase in sales during the first few months of 2025.

Does Starting a Business Based on a Hobby Make You Happier? Here’s What Research Says.

A decade-long study reveals that turning your passion into a career can lead to fulfillment, but it also comes with trade-offs like financial instability and burnout.

The Profitability of Play: How Fun and Games for Adults Are Driving Growth for Brands

Businesses ranging from entertainment and hospitality to toys are leveraging the spending power of this key consumer group.

How Camera Reseller KEH Is Thriving in the New Age of Re-commerce

KEH Camera has evolved over the decades from print catalogs to e-commerce and is poised to leverage key trends for future growth.

Behind Suave’s Luxe-for-Less Comeback to Court Younger Consumers

VP of Innovation Rafael Lopes on how Suave is reinvigorating its image and product mix (like tapping the ‘dupes’ trend) to regain market share in the hot mass market beauty sector.

Finding Growth in B2B Channels

Leaders from startups Curious Elixirs mocktails, Ergatta, which makes connected rowing machines, and boxed produce company The FruitGuys reveal strategies for business-to-business success.

Cupcake Giant on Supercharging DTC Sales and Social Media Reach to Drive Business

New financial leadership and surging brand awareness on social platforms position the dessert company for a critical inflection point in growth.