WATCH THE REPLAY:2025 Customer Trends Every Small Business Should Know
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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024
Sales 5 Smart Ways to Increase Sales in 2024
Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

Ready. Set. Scale. 2025 Customer Trends Every Small Business Should Know
Small business experts highlight consumer trends that made their impact in 2024 and share insights into the key trends expected to shape 2025.
By: CO Staff

Holiday Shopping Marketing Trends Predict 2025 Retail Trends
Consumers shifted where and how they shopped this holiday season, sending clear messages about what businesses should focus on going forward.
By: Joan Verdon

Big Hiring Trends for 2025
AI, skills hiring, and employee value propositions are all key hiring trends to know in 2025.
By: Emily Heaslip

Experts Share Proven Ways to Fight Retail Theft This Holiday Season
Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.
By: Mark Hamstra

Create a Sense of Community in Your Business
In this edition of "Ask the Board," we asked Mark Van Wye, CEO of Zoom Room, a dog training service company, to share his tips on how to foster a sense of community in your business venture.
By: Anna Baluch

Best Practices for an Inclusive Business Culture
In this edition of “Ask the Board,” we asked Don Padilla and Eric Abbe, brothers and franchisees behind Blo Blow Dry Bar in Porter Ranch, California, to share their tips on how to become an inclusive small business.
By: Anna Baluch

What Amazon is Doing To Help Small Business Sellers During the Holiday Season
The online giant’s new AI-powered tools produce marketing content and analyze sales data, enabling SMBs to use its supply chain and e-commerce tools anywhere they sell products.
By: Joan Verdon

Tax Season Planning You Should Be Doing Now
Assess your year-end tax strategies by reviewing current IRS guidance. Here are the details you need to know.
By: Danielle Fallon-O'Leary

Best HRIS for Small Business: Compare Top HR Software
See how these popular human resource information systems (HRIS) for small companies streamline benefits, payroll, and core human resources workflows.
By: Jessica Elliott

How a Former Waitress Built the Solidcore Fitness Chain and Made $100 Million
Against all odds, Anne Mahlum launched and grew one of the fastest-growing Pilates fitness chains in America thanks to her leadership acumen.
By: Lori Ioannou

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