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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024

Sales 5 Smart Ways to Increase Sales in 2024

Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

Small Business Day 2025 CO—100 Panel on Growth and Success

Three CO— 100 Honorees explain how they’ve disrupted their industries, built loyal customer bases, and navigated challenges during a live panel at Small Business Day 2025.

By: Miranda Fraraccio

Small Business Day 2025: Growth Insights from Tuckernuck CEO

Jocelyn Gailliot, Co-Founder and CEO of apparel boutique Tuckernuck, shares the brand’s journey from a bootstrapped e-commerce startup to a profitable omnichannel retailer.

By: Danielle Fallon-O'Leary

Small Business Day 2025: Small Business Update

During Small Business Day 2025, Neil Bradley of the U.S. Chamber of Commerce discusses how issues like tariffs, the economy, and immigration are impacting small businesses.

By: Nicole Fallon

5 Consumer Trends Shaping Spending Patterns in 2025

Businesses need to give wary consumers a reason to shop, and research shows they are responding to deals, convenience, personalized suggestions, and promotions.

By: Joan Verdon

CO—100 2025: Communications Toolkit

CO—100 applications are open! Join us in finding the top 100 businesses in America.

By: CO Staff

Q1 2025 Small Business Index Highlights Economic Concerns

Small business confidence took a step back in the first quarter of 2025 as concerns about revenue and inflation weighed heavily on owners.