2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

How Google Is Expanding Its AI Tools to Help Small Businesses Connect With More Customers

Brands now can add images, videos, and reviews to their profile pages, and boost customer engagement with AI-generated immersive ads.

Ready. Set. Scale. Creative Marketing Tips That Work

Industry experts explore the ways marketing is changing in 2024, and observe how small businesses can stay ahead of the curve by being smart and adaptable.

3 Businesses Get Creative to Counter Mounting Customer Acquisition Obstacles — And Win

From votive candle holder makers to online auction sites, an increasing number of companies are landing on new tactics to get customers interested in—and committed to—their brand.

Is Free Delivery Good for Business?

Free delivery, when set up as a subscription model, is great for businesses and customers, according to a new study.

How to Write an Effective Job Description

If you want to find the right candidates, you need a compelling job description. Learn how to write a job description that stands out to potential employees.

Inside the Big (Specialty Market) Growth Opportunity in the $88.9 Billion U.S. Coffee Industry

Yes, it’s a drink, but it’s so much more. Consumers are insisting on it. That’s why premium roasts, novel flavors, and immersive settings are driving sales for boutique coffee businesses.

Resources for Black-Owned Businesses

Numerous organizations and government agencies offer guidance and assistance to Black-owned businesses.

What Are 'Biz Dev' Strategies, and How Do I Create One?

A strong business development strategy allows your business to create strong relationships with promising prospects and generate revenue.

Top Credit Card Payment Apps for Entrepreneurs

Sales can happen anywhere when using smartphones to process transactions. Explore solutions, costs, and how to choose a payment app.

How to Accept Recurring Payments From Customers

Subscription management and automatic payment tools help small businesses establish recurring billing methods. To set up your payment system, follow these six steps.