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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

Best Alternatives to Brainstorming for Innovative Idea Generation

Brainstorming can lead to group-think and confirmation bias. Try these alternatives to spark more innovative ideas.

Start. Run. Grow. Mastering the Customer Experience

Small business experts shared their secrets for creating a customer experience that drives satisfaction and repeat business.

Salesforce’s Retail VP & GM Discusses His 3 Mentors

Rob Garf explains how his key mentors — his dad, a research analyst, and a CEO — have strongly impacted his actions as a corporate leader and how he works with others.

Curastory Founder Shares How Her Company Helps Elevate the Creator Economy

Curastory is an all-in-one platform that allows content creators to shoot, edit, and share high-quality videos.

How to Give Employee Bonuses

Want to reward or incentivize staff? Learn how to use variable pay for one-time events or as part of a compensation package.

How to Write an Investor Agreement

Are you in need of working capital? Taking on investors can solve cash flow issues and free up resources.

How to Lead a Hybrid Meeting

Hybrid meetings require the right tech, equipment, and inclusive approach.

What Is Co-Marketing?

Developing a co-marketing strategy with another brand can help both of you grow your audience and increase awareness and revenue.

How to Use Branded Products for Marketing Campaigns

Find out how you market your business with company-branded products and learn what the most popular types of branded products are.

How Employers Can Compete With the Gig Economy

As more professionals are drawn to the perks of the gig economy, here’s how employers can remain competitive when recruiting and retaining talent.