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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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What Are the Top Reasons Why Employees Quit?

To improve employee retention, you need to understand why employees quit in the first place. Here are the top nine reasons employees leave.

Hispanic App Entrepreneurs Fill Market Void for Culturally Authentic Content

Latino-geared entertainment to teletherapy apps churn sales and woo customers by delivering content and services to an underserved audience with trillions in spending power.

How to Build a Memorable Small Business Brand

Discover the importance of branding for your startup — and how you can create a small business brand your customers will remember.

How to Balance Return to Work With Employee Demands

Are you facing pushback on your return-to-work deadlines? Explore ways to handle conflicting interests and navigate change.

What To Do When Company Revenue Drops

When revenue drops, make small adjustments to the way you operate while you assess whether the slump is due to a larger macroeconomic issue.

How to Choose an Investor for a Small Business

Need funding for your small business? Keep these points in mind when selecting an investor.

How to Keep Your Employees Happy — Even If You Can’t Offer Them a Raise

Are you looking for ways to retain your employees but can’t afford to give them a pay raise? Here are five other benefits you can consider.

How Can Your Friends and Family Support Your Small Business?

Family, friends, and other loved ones can be a lifeline of support for entrepreneurs, especially during uncertain times.

What Is ROI? How to Calculate Return on Investment

Profitability metrics increase visibility into your financial health, marketing tactics, and more. Here’s how to measure your return on investment (ROI).

How to Prevent Workplace Bullying

Nearly one in three workers report experiencing bullying at work. Learn more about what constitutes workplace bullying and how to handle it.