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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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What Is a Churn Rate?

Are you on track to hit your goals, or is customer attrition holding you back? Use the churn rate metric to see where you stand.

How to Improve Your Customer Churn Rate

Lower attrition can increase your profitability and growth rates. Explore seven ways to reduce churn and boost your business.

How To Stay Competitive Without Lowering Prices

Price isn’t everything when it comes to customer loyalty. Here’s how to avoid a price war and connect with customers.

5 Productivity Hacks for Entrepreneurs

Are you wasting time during your workday? Use these productivity tips to improve your workflow and get more done.

How to Price Competitively Without Devaluing Your Brand

Try to avoid a price war by performing a pricing analysis and using a combination of tactics to appeal to customers beyond price.

BIPOC Business Leaders Share Success Tips for Entrepreneurs

Executives from major brands share their best advice and the moves they’ve found foundational to success.

Fashion Entrepreneur Finds Motivation Amid Competition

Formalwear business founder Marissa Tilley shares her tips for fashion entrepreneurs breaking into the industry.

How To Ask For Help With Your Business

Everyone needs help at some point in their professional careers. Here’s how to ask for help — and get it.

Nespresso Delves Into Tech to Find Out What Its Best Customers Want

The coffee brand’s VP of Marketing for its U.S. business explains how data intelligence is revealing what its devotees care most about.

What Are "Maximizers," and What Do You Need to Know About Them?

Maximizing is a style of shopping that emphasizes the less-is-more approach to buying new things.