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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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Personality Traits You'll Need To Run Your Business During a Recession

Learn the traits business owners should consider adopting to weather a possible recession.

How 3 Startups Generated Exponential Sales Growth on TikTok

Babylist, Eterneva, and Liteboxer share the secrets of their viral success on the short-form video platform.

Public Speaking Tips for Entrepreneurs

Avoid using corporate speak and focus on the audience to present your next pitch like a pro.

7 Technologies That Can Help You Run Your Business From Anywhere

Want to oversee operations without being stuck behind a desk? Discover technologies that turn any internet-enabled device into a mobile office.

How to Do a Competitive Analysis [Small Business Guide]

Perform a competitive analysis to understand not only where your business stands, but where the market is headed next.

Templates for Competitive Analysis for Small Business

There are many types of competitive analysis that can tell you more about your consumers, your brand positioning, and your growth potential.

How to Assess Your Competitors’ Strengths and Weaknesses

Score your competitors by stepping into a customer’s shoes to get an objective look at their products, positioning, pricing, and more.

Successful Companies Founded by Women Entrepreneurs

The number of women-owned businesses continues to grow. Here are some of the best-known names in female-founded companies.

How to Negotiate In-Office Work Policies in the Work From Home Era

Here are a few options for employers who would like to keep their employees in the office amid a remote working culture.

How an Illustrator Turned a Hobby Into an Inclusive Business

Illustrator-turned-entrepreneur Nicole Alesi shares how she founded Nicole Marie Paperie and the lessons she’s learned from entrepreneurship.