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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024
Sales 5 Smart Ways to Increase Sales in 2024
Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

How to Seek Small Business Investors
Here’s what entrepreneurs should consider when looking for investment opportunities for their businesses.
By: Kaylee Kolditz

Prime Proposal Group Founder Focuses on Quality and Financial Preparedness
Tammye Brownlee, founder of Prime Proposal Group, shares how implementing a “less is more” strategy and building a team of financial advisors has helped her business along the path to success.
By: Sheryl Nance-Nash

How To Be A Good Manager When Employees Are Older Than You
Navigating professional relationships as a young manager can be tricky, but approaching your team with confidence and humility can help start things on the right footing.
By: Emily Heaslip

What Is the Creator Economy?
Over the last decade, the creator economy has grown, enticing independent creators and the businesses serving them. Explore the makeup of this fast-growing space.
By: Jessica Elliott

How To Become A Better People Manager
Becoming a better people manager requires good communication, delegation, and consistency.
By: Emily Heaslip

How to Boost ROI With Influencer Marketing: Tips for Small Businesses
Effective influencer marketing tactics can boost a business's ROI. Here are some best practices to follow when utilizing this strategy.
By: Karen Kroll

Pitching to Investors: How Much Enthusiasm Is Too Much?
Here’s how to strike the right tone when seeking funding from investors.
By: Kristin Colella

Interview With the Founder of Petit Beau Barber Lounge
Perry Petit-Beau, founder of Fort-Lauderdale-based barbershop Petit Beau Barber Lounge, discusses his path to entrepreneurship and lessons he's learned along the way.
By: Sheryl Nance-Nash

10 Examples of Famous Businesses That Changed Their Names
Companies change their names for a variety of reasons. Here are 10 companies that successfully made the switch.
By: Jamie Johnson

How Pacaso Reached $1 Billion ‘Unicorn Status’
Founder and CEO Austin Allison on how the tech platform leveraged real estate industry expertise and ‘operational excellence’ to fill an unmet consumer need in the housing market.
By: Barbara Thau

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1615 H Street, NW
Washington, DC 20062

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