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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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How to Predict and Meet Modern Customer Expectations

To meet today’s customer expectations, small businesses should prioritize their customer experience over the phone.

Security Experts on How SMBs Can Protect Customer Data From Cybercriminals

Execs share the key safeguard measures and employee training necessary to thwart hackers amid the growth of e-commerce and other digital touchpoints.

Call Routing: A Guide for Small Businesses

Discover how businesses of all sizes can help customers promptly speak to a representative using call routing.

6 Benefits of Creating How-To Videos for Your Business

Creating how-to video content helps keep your business relevant, improves your site’s search engine optimization, and builds brand awareness with your target audience.

5 Tips for Managing B2B Customer Expectations

In the B2B market, customer satisfaction is essential to a business’s long-term success. Here are five ways to effectively manage B2B customer expectations.

6 Types of Insurance Your Small Business May Need

Small businesses can face many risks. Learn about different types of insurance that can protect your company from unexpected circumstances.

How to Write Engaging Scripts for Your Videos

Discover seven ways to elevate your scripts and create valuable business videos that appeal to your target audience and help you stand out amongst competitors.

Imposter Syndrome in the Workplace and How to Overcome It

Learn to recognize the symptoms of imposter syndrome, how it can affect your mental health and professional relationships, and what you can do to mitigate it.

Constant Contact Wants to Help SMBs Monetize Content Via AI

Chief Product Officer for the marketing technology company on vastly simplifying campaign creation for small businesses across email, text, and social media.

How to Turn a Negative Customer Experience Into a Positive One

When things go wrong in a customer experience, use it as an opportunity to address the customer’s needs and strengthen your brand.