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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

Ritual, Bugaboo, and Genexa Execs Discuss Key Growth Opportunities

Execs from DTC vitamin startup Ritual, stroller brand Bugaboo, and ‘clean medicine’ disruptor Genexa on plotting expansion strategies that tap into sustainability and health and wellness.

Understanding P2P Payment for Businesses

Businesses can take advantage of peer-to-peer (P2P) payment systems to accommodate quick and easy digital transactions.

Best P2P Payment Platforms

Learn how to create P2P business accounts and find out which P2P platform is best for your business.

Local Services That Cater to Work-From-Home Employees

These six services will attract more work-from-home employees to your business.

How Hiring Immigrants Can Help Reduce the Workforce Shortage

Small businesses can look toward visa programs targeted at hiring immigrant workers to solve their employment shortages.

6 Strategies to Market Your Local Business to Work-From-Home Employees

Learn how to help your business stand out to local work-from-home employees.

LinkedIn’s Global DEI Lead on Crafting Winning Diversity Strategies

The Global VP of Diversity and Belonging shares how the nation’s biggest professional network is working to create access to opportunities for marginalized groups, including small business owners.

D2C Customer Loyalty Program Ideas

Direct-to-consumer brands have the unique advantage of a wealth of customer data that they can use to create a truly valuable loyalty program.

Shopify Adds Features to Its Toolkit to Help Small Businesses Grow

The online sales platform is responding to changes in how merchants want to sell, like via NFTs, and how consumers want to shop.

How to Use Facebook Marketplace for Your Business

Reach a new audience by selling your products through Facebook Marketplace. Here's how to set up your account and listings.