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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

Fossil's VP of DEI Shares 5 Best Practices for Crafting a Diversity Strategy

Sheri Crosby Wheeler, Global VP of DEI, came on board at the Fossil Group last year as Global Vice President of DEI. She’s now working to take the company’s diversity efforts to the next level.

How to Record and Track PTO

From flexible accrual banks to a “use it or lose it” policy, accounting needs to record the use of paid time off. Here’s how small businesses can track employee PTO.

TikTok Dos and Don’ts for Small Businesses

Follow best practices on TikTok to build relationships while avoiding tactics that could harm your brand.

How to Offer a 401(k) as a Small Business

As a small business owner, offering a 401(k) plan to your employees is important to attracting and retaining top talent.

How 3 Brands Turned Pandemic Pivots Into Long-Term Business Gains

Executives from the supermarket, mail-order brand, and startup on monetizing the online grocery boom and consumers’ COVID-sparked food-spending habits to unlock newfound growth.

How to Boost Your Employees' Creativity

In a knowledge economy, workers’ creativity can drive your company’s success. Two experts offer their approaches for fostering creativity and innovation.

Is Your Business Recession Ready?

Track these five key performance indicators to determine if your company is prepared for the next economic downturn.

What Small Businesses Should Know About Disability Insurance

Disability insurance policies cover individuals against income loss from short- and long-term illness and injuries.

How to Market Your Business During a Recession

It’s important to continue marketing your business, even during an economic downturn. Learn six strategies for marketing your business during a recession.

Woman-Owned Vegan Beauty Founder on Taking Risks in Business

Founder Melissa Arpino shares risks she’s taken in business and how she’s overcome professional setbacks.