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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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How to Talk to an Employee About Poor Performance

Addressing an employee’s poor performance can feel uncomfortable. Here are some tips for talking to employees about poor performance.

How Business Intelligence Tools Can Benefit Your Business

Business intelligence can help with data management, understanding market trends, and identifying areas of concern within a business.

How Business Intelligence and Analytics Benefit Businesses

Both business intelligence and business analytics can drive success. Here’s the difference between the two and how they can benefit a business.

3 Startups Share Pandemic Pivots That Yield Long-Term Wins

How Filteroff, Frameable, and Lingokids leaned into video dating and tech tools that enable remote work and online learning to create lasting businesses in a transformed environment.

How Minority-Owned Tech Business TOOTRiS Supports Working Parents

In today’s digital age, TOOTRiS uses unique technology to help parents search, vet and enroll their children into affordable programs.

How the Pandemic Changed Customer Loyalty

Changing consumer trends have put customer loyalty up for grabs. Here are some ways your business can respond.

Start. Run. Grow. Growing a Team During the Workforce Shortage

Entrepreneurs and business owners discuss best practices in recruiting and maintaining top talent amid the ongoing hiring shortage.

How to Monetize the Metaverse: Big Brands' Tech Partners Share Tips

Experts from companies that work with brands from Forever 21 to Chipotle on creating a presence and driving business in this new, immersive virtual dimension.

How to Create 'Superfans' for Your Business

Superfans spread the word about your business and are often your most loyal customers. Here’s how to attract and create them.

6 Steps to Market Your Business in a Competitive Market

Learn six strategies to market your business and stand out in a crowded market.