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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

3 Startups on Cracking the Nation’s Biggest Retailer, Walmart

Eco Lips, The Fresh Dolls, and Bean Box each took different routes to gaining Walmart distribution. Here’s an insider, step-by-step look at their strategies and navigating challenges.

How to Find Your Target Audience on TikTok

Reach fans on TikTok by understanding your target market's pain points and interests. Then nail your timing to attract new followers.

What is Business Development (Biz Dev)?

Business development, also known as biz dev, encapsulates a combination of sales, marketing, and networking activities that add value to your brand.

How Curb Became a Multimillion-Dollar App

Curb VP and Head of Mobile on growing the platform’s active users by more than 300% in a fiercely competitive market via tech and a cabbie-first ethos.

Inclusive Cafe Offers a Welcoming Space for Marginalized Groups

Hideaway Cafe owner Victoria Kidd shares how her humanitarian efforts and social activism led to owning an inclusive cafe in downtown Winchester, Virginia.

Inventory Management Challenges and Tips for Small Businesses

Having a robust point of sale system with inventory management features can help small businesses grow faster and more efficiently.

How Startups Are Modernizing the Corporate Gifting Industry

Fast-growing, next-generation companies are putting a new spin on corporate gifts with experiential adventures, better quality products, and design-your-own gift options.

B2C Customer Loyalty Program Ideas

Improve customer retention by instituting a loyalty program that rewards repeat behavior and big-ticket purchases.

How to Choose a Business Bank Account

If you run a small business, you’ll need a business bank account. Here are seven tips for choosing one.

America Works: Second Chance Hiring

Second chance hiring is a great solution to the ongoing worker shortage, providing benefits to employers, candidates, and society alike.