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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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Problem-Solving Techniques to Help You Run a Better Business

Problem-solving is a skill that can be developed over time with the right approach and tools to help.

POS System Features That Small Businesses Need

Many POS systems come with dozens of customizable apps and integrations, but these are the core features you need to get started.

5 Free or Low-Cost Accounting Tools for Artists

Turn your side hustle into a profitable small business using accounting and invoicing software to track expenses, invoice clients, and accept payments.

Emerging Social Media Strategies Businesses Must Know to Grow

How brands of all sizes can boost their presence — while tapping the ‘deinfluencing’ trend and shoppable videos — in the next-generation social media landscape.

Pickleball’s Fast-Growing Popularity Is Creating Sales Opportunities for Businesses

Subway, Walmart, Chicken N Pickle, and CourtReserve are among the companies taking a swing at monetizing the ping-pong-meets-tennis game.

How to Offer Military, First Responder, or Other Special Discounts

Offering a discount to special interest groups is a great way to bond with the local community and boost your business.

Financial Documents to Prepare When Selling a Company

Prepare these seven financial documents to demonstrate your company’s value and address any buyer concerns when selling your business.

Loblolly Creamery Founder Shares the Scoop on Her Small Business Success

While operating an ice cream business offers plenty of opportunity for fun, Sally Mengel, Owner of Loblolly Creamery, has also gained important insight into running a thriving business.

5 Habits For Being More Creative and Innovative as an Entrepreneur

If you’re struggling to come up with new ideas, these five habits will make you more creative and innovative.

Women Executives Discuss Imposter Syndrome

Despite professional success, VP of Global DEI Rosanna Durruthy, VP of Creative Xanthe Wells, and CMO Angela Hsu reflect on grappling with self-doubt, and the path to recognizing, ‘you’re OK.’