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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

5 Habits For Being More Creative and Innovative as an Entrepreneur

If you’re struggling to come up with new ideas, these five habits will make you more creative and innovative.

Women Executives Discuss Imposter Syndrome

Despite professional success, VP of Global DEI Rosanna Durruthy, VP of Creative Xanthe Wells, and CMO Angela Hsu reflect on grappling with self-doubt, and the path to recognizing, ‘you’re OK.’

How to Ask Your Employees for Constructive Feedback

Feedback from your employees is one of the most valuable ways to improve your leadership, but getting this insight can be challenging.

How to Manage an Employee Through a Performance Improvement Plan

Performance improvement plans should be viewed as growth opportunities for the employee and business alike.

GoodwillFinds: 121-Year-Old Resale Business Expands Its Online Reach

Matthew Kaness shares how he’s building a new e-commerce identity for one of the oldest names in secondhand shopping.

Allowing Pets in the Office? Here's What You Need to Know

Pet-friendly workplaces are becoming increasingly popular. Consider these pros and cons of a pet-friendly office and tips for creating a pet policy.

Can a Small Business Issue Stock?

Can a small business issue shares? Explore ways private and public companies leverage equity.

Customers Not Paying? How to Improve Your Collections

Most businesses will face the inevitable nonpaying customer at some point. Here’s what to do if a client misses a deadline.

Hair Accessories Brand Goody Gets Artsy to Cultivate New Consumers

The venerable brand's new Goody Tru collection was created by BIPOC artists and designed to drive sales transactions and appeal to multicultural customers that value self-expression.

Selling a Business? Here's What to Consider

Deciding to sell your business isn’t easy. If you are a small business owner who is considering selling your business, here’s what you need to know.