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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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How to Attract Gen Z Customers at Your Small Business

Gen Z customers are interested in supporting small businesses, browsing stores via social media, and buying sustainably. Read on to learn how to attract Gen Z shoppers.

Benefits of Letting Your Employees Goof Off at Work

Recent studies shed some light on how daily moments of levity and periods of mindfulness can help employees focus and make the work day less stressful.

Restaurant Execs Share Top Trends to Drive Growth in 2023

Focus Brands (which owns Carvel and Cinnabon), Marco’s Pizza, and Bad Ass Coffee of Hawaii deploy strategies for success in a changed restaurant landscape.

How to Improve Engagement Through Employee Care

To reduce burnout and increase job satisfaction, employers can leverage these employee care and engagement tactics to grow and retain successful teams.

How Status Co. Leather Studio Improved Its Revenue Strategy

Since 2019, Status Co. Leather Studio has propelled itself above the competition by improving its revenue strategy and finding its niche.

How to Find Businesses for Sale

You can find independent and franchised businesses for sale by working with a business broker, using sale platforms, or leveraging your network.

Small Business Loans: Common Mistakes When Applying (And How to Avoid Them)

If you’re applying for a loan to finance your small business, don’t make these common errors in the process.

How to Build a Great Employer Brand to Attract Talent

An employer brand helps you attract and retain top talent. Here’s how to build an enticing employer brand.

How This Organic Skin Care Product Business Navigated Supply Chain Challenges

To navigate the recent supply chain challenges and uncertain economy, Soapwalla, which makes and sells organic skin care products, tightened sales channels and product packaging.

Big Picture Trends Set to Drive Business in 2023

Analysts reveal how AI, multi-sensory experiences, and blended categories are creating B2B and B2C opportunities.