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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

What Should You Do If Your Business Loan Is Rejected?

Businesses that are rejected for a traditional bank loan have other options to get the financing they need.

How to Calculate Profit

Profit is a simple, yet powerful calculation that tells you whether your business is viable in the long run.

How an Online Network Can Grow Your Small Business

Small and medium-sized enterprises can find enormous benefits in establishing and tapping into a global online network.

6 Perks to Offer Part-Time Employees

It’s not enough to offer a high salary — job seekers also want attractive benefits and perks. Here are six hiring perks you can provide part-time employees.

How 3 Startups Achieved Growth Through Great Customer Experiences

Whether developing a new service app or a consumer product, offering immersive experiences (with a local twist) can be key to unlocking a return on investment, founders said.

7 Small and Sneaky Costs That Add Up

These seven costs may fly under the radar, but can slowly shrink your profit margin if you aren’t careful.

What Is a Market Segment and How Do You Find Yours?

There are five main approaches to market segmentation. Here’s how to use these approaches to create targeted messaging campaigns for key audiences.

YouTube Creator Spotlight: Mimi G Style

Mimi Goodwin turned creating her own clothes into a million-dollar sewing business with YouTube.

5 Outdated Management Techniques to Ditch — And What to Do Instead

Update your management approach to improve employee retention and recruit up-and-coming talent.

How a Pandemic Pivot at Campbell's Soup Co. Won Over Millennials & Gen Z

Campbell’s CMO, Linda Lee, shares how the brand gained market share with younger consumers by leaning into their at-home eating tastes and via partnerships with Instacart to EA Madden video games.