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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

How Albertsons’ Supermarkets Improved Its Digital Business to Feed the Growing Appetite for Online Shopping

The chief digital officer of one of the country’s largest grocery operators shares lessons learned during the company’s digital transformation.

How to Create a Sales Pitch Deck

A sales pitch deck is a powerful tool that enhances your pitch or demo for potential clients by highlighting your company’s offerings and its value.

Top Financial Metrics to Track at Your Small Business

Review these metrics and reports each month to measure the financial health and long-term outlook of your small business.

How to Create a TikTok Video: Small Business Guide

Small businesses can make a big impact on TikTok by creating the right types of videos.

How to Make Your TikTok Shoppable

Small businesses that already have an engaged audience on TikTok may be able to earn more revenue by selling their products directly on the platform.

How to Add Music to Instagram Reels and Stories

Adding music to your Instagram content has a major impact on its visibility and success. Here’s how to add music to your Instagram Reels and Stories.

Smart Ideas for Hosting Hybrid Events

Find inspiration for your next hybrid event from these conferences that have really stood out from the crowd.

Business Advice From TikTok, Glossier and Twitter Execs

Business leaders — including beauty industry icon Bobbi Brown — share best practices for networking and sharing content on social media to obtaining financing.

Customer Survey Tools and Success Tips

Surveys can reveal a broken process affecting the customer’s experience. Here’s how to effectively survey your customers.

Outdated Business Practices, and What to Do Instead

Ditching ineffective business practices can help you build a stronger, more engaged workforce. Here are five outdated business practices to consider swapping out.