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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024

Sales 5 Smart Ways to Increase Sales in 2024

Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

Cheap PR Strategies for Small Business

Publicizing your business doesn't have to break the bank. Here are some cost-effective ways of getting your name out there.

By: Jamie Johnson

Easy-to-Use Video Editing Software for Small Businesses

These intuitive video editing tools can help you take your video content to the next level.

By: Emily Heaslip

Emerging Marketing Trends That Can Help Grow Your Business

Real-time loyalty offers and AI-driven content are among the marketing trends that businesses need to consider to thrive, experts told CO—.

By: Mark Hamstra

How to Make Business Equal for Women Entrepreneurs

Female entrepreneurs and leaders highlight measures and programs in place to accelerate the growth of the U.S. women-owned business ecosystem.

By: Miranda Fraraccio

Shipt Leans Into Personalized Same-Day Delivery Trends

The delivery startup now owned by Target expanded its store reach by 40% and is looking to add local favorites to its roster to serve consumers’ post-pandemic demands.

By: Joan Verdon

Public Relations and Content Marketing: 5 Key Differences

Public relations and content marketing work together but are two very different departments. Here are five differences you need to know about.

By: Jamie Johnson

How Black-Owned UOMA Beauty Broke Into ULTA and Walmart

Founder Sharon Chuter’s bold push for diversity, along with hard-won industry know-how, landed the startup brand in thousands of retail stores.

By: Barbara Thau

What is a Beta Tester?

Improve your chance of success by getting feedback on your business idea or product. Here's how to start.

By: Jessica Elliott

How to Get a Contractor License

General contractor licensing requirements vary by state, but many states' standards include showing industry experience, financial stability and specialized training.

By: Emily Heaslip

What Is the Difference Between Sales and Marketing Teams?

Sales and marketing serve different purposes, and knowing how they differ can help you determine whether your business needs one, the other or both.

By: Emily Heaslip

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Welcome to CO—

Designed for business owners, CO— is a site that connects like minds and delivers actionable insights for next-level growth.

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U.S. Chamber of Commerce
1615 H Street, NW
Washington, DC 20062

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© 2024 CO— by U.S. Chamber of Commerce