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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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Do Enhanced Employee Benefits Work as a Recruiting Tool?

Companies that offer enhanced employee benefits may be able to attract and retain top-tier talent.

How to Handle Customer Refunds at Your Business

Use these tips to develop an effective customer return management process.

Business Expenses You Can Cut to Save Money

Use these tips to trim your budget and improve your cash flow.

Sustainable Startups Reveal Their Biggest Growth Drivers

The founders of cleaning brand Branch Basics, circular marketplace SISTAIN, and water filtration startup Hydros offer insights on how they’ve navigated consumer trends to find success.

How to Create a Focus Group to Obtain Business Feedback

Here’s how to use a focus group to learn how people perceive your brand, product or service.

What Is ‘Customer Stickiness’ and How Can it Benefit Your Business?

You may have heard brands described as “sticky,” but what does that really mean? Here’s what customer stickiness is and how it impacts retention.

Headspace Health, Talkspace and Noom Target Employee Support Programs to Drive Growth

Pandemic-triggered mental health issues and worker burnout have dramatically increased demand for employer-backed behavioral health programs, said executives from the telehealth startups.

Starting a Nonprofit: Guide for Founders

When you’re starting a new nonprofit organization, there are many aspects you should consider, including your mission, proposed budget and how you plan to fundraise.

Start. Run. Grow—Special Edition. Navigating Tax Season

To have a successful tax season, small business owners should invest in help from financial experts.

How to Build a Stronger Entrepreneurial Ecosystem for Women

Women are increasingly starting their own businesses, but they need greater access to resources and support to thrive.