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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

How Startups Capitalized on Two Key Pandemic Trends to Fuel Growth

Executives from the home-sharing site, delivery disruptor and local services app on reaping sales gains and new customers by monetizing the rise in remote work and online grocery shopping.

How This Beekeeper-Turned-Founder Made Her Business Dreams Reality

Hilary Kearney of Girl Next Door Honey shares how her business grew from one idea into a successful business with diversified streams of income.

What's the Difference Between PR and Marketing?

Public relations and marketing have similar tactics but focus on achieving different goals. Here are some of the main differences between the two.

Brands Tap Purpose-Led Business Strategies to Drive Loyalty

Execs and founders from established brands and emerging players like STATE Bags and Girlfriend Collective discuss leveraging impact initiatives to build long-term customer relationships.

8 Qualities That Make a Great Salesperson

What skills should your sales team adopt? Explore the top characteristics of successful sales reps.

How to Use the 5 Senses In the Retail Experience

Sensory marketing creates a lasting impression on customers that gives brick-and-mortar stores a unique advantage over the online shopping experience.

How 3 Startups Are Accelerating Business in 2022

PetPlate, Vejii and Buyk are positioning themselves to leverage emerging consumer trends in sustainable food to ultra-fast delivery that they say will drive their businesses in the year ahead.

What Are OKRs and Why Do You Need Them?

Here’s how to use the objectives and key results (OKR) model to focus on successful outcomes.

What Is a High-Propensity Business?

High-propensity business applications are up year over year. Do you know what it is, and if your idea can become one?

TikTok for Small Business: How to Develop a Content Strategy

Here are five tips for developing a killer TikTok strategy for your small business.