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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024

Sales 5 Smart Ways to Increase Sales in 2024

Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

How to Better Support Black-Owned Businesses in the U.S.

Developing Black-owned businesses offers a great economic opportunity for the U.S. Here’s how to build and support the Black-owned business ecosystem.

By: Danielle Fallon-O'Leary

Getting Certified as a Minority-Owned Business

Getting certified as a minority-owned business can help minority entrepreneurs access additional resources to grow and scale. Here’s how to do it.

By: CO Staff

Retail Tech Innovations Aimed at Pandemic-Changed Shoppers

While big retailers are taking the lead in testing drones, driverless vans and other innovations, the goal of the startups behind the tech is to become essential for businesses of all sizes.

By: Joan Verdon

8 Best Practices for Text Message Marketing

Text message marketing can be a great tool, but you don’t want to annoy your customers. Here are eight best practices to keep in mind.

By: Jamie Johnson

How Everyday Humans Went From Startup to 700 Target Stores

The founder of Everyday Humans reveals the critical lessons learned while making the transition to big-box retail.

By: Joan Verdon

How to Stay Motivated as a Solopreneur

Solopreneurs have the unique opportunity to be their own boss — which can also lead to working long hours and burning out. Here’s how to stay motivated as a solopreneur.

By: Emily Heaslip

What to Consider Before Offering Unlimited PTO

Unlimited paid time off is a great recruiting tool, but offering this perk can get complicated quickly.

By: Emily Heaslip

How to Make Your Business More Sustainable

Take steps to make your business more environmentally sustainable to keep your customers happy and help reduce impact on the planet.

By: Emily Heaslip

Best Job Posting Sites for Small Businesses

Try advertising on these eight job platforms to find qualified candidates near you.

By: Emily Heaslip

Future Consumer Trends for Business

Trend forecasters predict how consumer attitudes and expectations are shifting — and how companies can prepare to drive business throughout the year.

By: Jackie Chiquoine

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Designed for business owners, CO— is a site that connects like minds and delivers actionable insights for next-level growth.

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1615 H Street, NW
Washington, DC 20062

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