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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024

Sales 5 Smart Ways to Increase Sales in 2024

Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

How to Take Great Product Photos

High-quality product photography builds trust, credibility, and it ultimately helps sell your product.

By: Rebecca Rosenberg

3 Facebook & Instagram Tools for Customer Communication

Communication functions on the social networks allow small businesses to nurture their communities while crowdsourcing ideas and content, said entrepreneurs during a Facebook panel discussion.

By: Mark Hamstra

Rehiring a "Boomerang Employee"? Here's What to Consider

Timing, cost and the impact to your work culture are all things to consider when potentially rehiring a boomerang employee.

By: Emily Heaslip

Most Effective Employee Retention Strategies for Small Business

Engagement, recognition and compassion go a long way toward nurturing employee loyalty.

By: Andrea Forstadt

Creating a Successful YouTube Channel for Small Business

Starting a YouTube channel can be a great way for entrepreneurs to grow a small business. Though it takes time and attention, it can be a powerful resource.

By: CO Staff

TikTok for Small Business: Tips from Business 'Creators'

TikTok isn’t only for big brands. Here’s how five small businesses generate millions of views.

By: Jessica Elliott

What Is a Boomerang Employee?

Businesses are seeing more boomerang employees as a result of the pandemic. Here’s how these workers can benefit your business.

By: Emily Heaslip

Pop-Up Store Experiences That Blend Physical, Digital Worlds Woo Pandemic-Changed Shoppers

Technology turns temporary installations into data-rich, ‘hyper-customized’ environments where brands can reach customers directly, bypassing traditional retail channels.

By: Mark Hamstra

Banks vs. Credit Unions: Key Differences & How to Choose

Should you manage your business finances through a bank or a credit union? Here are the differences and what to consider when making your choice.

By: Lauren Wingo

How to Write a Job Posting to Attract Employees

When job candidates have a wealth of opportunities, it’s important to be concise and straightforward in writing your job posting.

By: Emily Heaslip

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Welcome to CO—

Designed for business owners, CO— is a site that connects like minds and delivers actionable insights for next-level growth.

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1615 H Street, NW
Washington, DC 20062

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