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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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Best Tips for Welcoming Employees Back to Work

Want to give your employees a warm welcome back to the office? These six tips will help improve employee morale on the first day back to work.

How to Know When It’s Time to Hire Your First Employee

Here’s how to determine if it’s time to hire your first employee for your business.

Sustainable Textile Company Supports the Local Farming Community

Kitchen Garden Textiles founder Heidi Barr shares how she pivoted her passion into sustainable products and thrives through community engagement.

New Hires: What Is the Required Paperwork for New Employees?

Startups that are hiring new employees have to make sure the correct paperwork is in order. From W-4s to direct deposit forms, here is a list of the necessary paperwork to start onboarding.

Pinterest and Shutterfly Bet on the ‘Creator Economy’ to Drive Growth

The internet and Gen Z are fueling demand for unique products and services from a growing group of influencers, artisans and small businesses — and big brands are heeding their call.

How to Offer Employee Tuition Reimbursement

Tuition reimbursement programs can foster employee retention as well as the professional growth of a business's team. Here’s how to offer tuition reimbursement to your employees.

How to Tell the Origin Story of Your Business

A compelling brand story helps people connect with, remember and trust you. The most iconic origin stories focus on the “why” behind how your company came to be.

What Is a Contract Worker?

Understand the key differences between contract workers and internal employees, and what they mean for employers.

Best Practices for Hybrid Meetings

Hybrid staff meetings can be a pain, but they don’t have to be. Discover how to host effective hybrid meetings for your employees.

‘Be Patient and Ask for Help’: Continual Growth Is Key in Business

According to Grow with Google digital coach Justin Dawkins, entrepreneurs shouldn’t give up so quickly if they don’t see immediate results.