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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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How Do Coworking Spaces Work? Benefits & Costs

Learn about the benefits of shared coworking spaces for businesses looking to grow, be cost-efficient, and find a collaborative environment within budget.

Employee Raises: How to Decide How Much to Give

Employee raises are on the rise as cost of living and inflation increase.

5 Companies With Great Work Culture

Learn how to build your company’s work culture through five companies with their own strong work cultures.

5 Things Retailers Are Worried About for the Holiday Season

How big brands are tackling their top challenges this year — inflation, competitive discounting, and staffing issues — to drive business during the annual shopping bonanza.

What Are the Top Reasons Why Employees Quit?

To improve employee retention, you need to understand why employees quit in the first place. Here are the top nine reasons employees leave.

App Entrepreneurs Find Success Filling Market Void for Culturally Authentic Content

These entertainment to teletherapy apps churn sales and woo customers by delivering content and services to an underserved audience with trillions in spending power.

How to Build a Memorable Small Business Brand

Discover the importance of branding for your startup — and how you can create a small business brand your customers will remember.

How to Balance Return to Work With Employee Demands

Are you facing pushback on your return-to-work deadlines? Explore ways to handle conflicting interests and navigate change.

What To Do When Company Revenue Drops

When revenue drops, make small adjustments to the way you operate while you assess whether the slump is due to a larger macroeconomic issue.

How to Choose an Investor for a Small Business

Need funding for your small business? Keep these points in mind when selecting an investor.