2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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Why Customers May Prefer Leaving Text Testimonials

Especially with AI-powered feedback tools, customers may feel more comfortable leaving a text-based review than a video-based one.

Exploring Why Small Businesses Lead To Big Innovation

Discover how startups’ small business ingenuity drives innovation and impacts emerging industries with new ideas, according to new research.

Brands Building Wellness into Marketing Plans

The post-pandemic-fueled wellness economy finds everyday brands from Ulta Beauty to dating app Bumble adding self-care to their businesses to boost customer engagement and brand loyalty.

How to Become a Great Mentor

From honing your listening skills to providing encouragement, there are many ways to train yourself to become a valuable and effective mentor.

Building Buzz for Your Small Business Product

Trying to generate buzz around your small business product? Strategic preannouncement marketing is the key to a successful launch.

How to Choose the Right Applicant Tracking Software for Your Business

Explore tips for assessing candidate tracking platforms to ensure a return on your technology investment.

How Applicant Tracking Software Can Help Your Business

Explore eight benefits of using an ATS for recruiting and hiring.

How to Find a Business Mentor

A business mentor can provide the advice and support new entrepreneurs need. Here are six ways to find a business mentor.

What Is Email Compliance Software?

Email archival and marketing solutions help businesses comply with U.S. and international laws.

Do You Need a Business Logo?

Yes, all brands need logos, but the importance of a logo is often overstated. Here's how to approach the logo design process with the right level of expectation.