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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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Best Tips for Growing a Sustainable Small Business

Looking for inspiration to help your business “go green”? Here are five tips for growing a sustainable small business.

How This Black-Women-Owned Startup Secured $2M in Funding

Mary Imevbore shares how she and her co-founders used knowledge and personal experience to fill a gap in the market for Black women, secure $2 million in seed funding and give back to their community.

Social Media Giveaways: Best Practices for Small Business

Social media giveaways can be a great way to boost engagement and increase brand awareness, but pay attention when designing your incentives.

10 Remote Holiday Party Ideas

Not ready for in-person gatherings, but want to celebrate with your team? Here are 10 remote holiday party ideas.

5 Retail Trends to Tap Into on Small Business Saturday

Embracing social media and digital marketing opportunities, gathering first-party data, and exploring trends such as retro fashion are among the sales-driving tips from retail experts.

How to Get Funding for Your Business

From seeking venture capital to borrowing from family and friends, here’s how Entrepreneur.com contributors recommend financing your venture.

Gift Ideas for Employees

This holiday season, consider these employee gift ideas to show your team you appreciate their work.

Boost Small Business Saturday Sales With Tips From Big Retailers

Retailers from Dick’s Sporting Goods to Wayfair offer lessons to make the most of the holiday.

How to Make the Most of Small Business Saturday

Small Business Saturday provides retailers with opportunities to drive sales and attract new customers.

How to Choose a Virtual Learning Platform for Employees

Online training systems drive successful outcomes. Here’s how to pick one.