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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

What Is the 3-2-1 Backup Rule?

Backup and recovery solutions protect your business. Here’s how to use a 3-2-1 backup strategy.

Brands Like Joybird Are Revamping Their Consumer Ad Strategies

To break through online advertising clutter, brands embrace data-driven, ‘out of the box’ consumer messaging strategies.

Top Ways to Invest in Employee Development

Want to prepare your business for the future? Use these tactics for developing employees.

What Is Two-Factor Authentication and Why Does it Matter?

2FA can protect your business from cyber threats. Here’s how it works.

Mastercard Is Phasing Out Magnetic Stripes. Are You Ready?

Mastercard’s new credit and debit cards won’t have magnetic stripes. Learn what you need to do to prepare for this shift.

Slack Adds New Features to Become Indispensable in a Post-COVID Workplace

The messaging platform is adding new ways to connect employees, as well as vendors and clients, as it seeks to become the digital headquarters for businesses large and small in the hybrid workplace.

How Big Brands Are Leveraging Micro-Influencers to Spur Growth

Executives from the bracelet and beverage brands, plus swimwear disruptor Andie, reveal how these ‘grassroots’ marketers are delivering a healthy return on investment for their businesses.

Adopting the Right Mindset for Career Success

Five Entrepreneur.com contributors offer effective ways to position your mind for career success.

How Handmade Business Owners Can Adapt to the Hybrid World

The pandemic has changed the handmade business and encouraged owners to explore a hybrid business model that blends in-person craft shows with e-commerce and social selling.

Best Product Design Software for Beginners

Ready to move beyond a simple pencil sketch? These product design software options can help make your prototype more realistic and ready for production.