2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

How Entrepreneurs Can Overcome Imposter Syndrome

In this edition of “Ask the Board,” Tiffany Houser, Founder and CEO of EvolveEQ, shares how you can defeat imposter syndrome and embrace your self-worth to succeed in your business endeavors.

A Guide to Hiring an App Development Agency

These five simple steps will help you find the right mobile app developer.

CO— Strategy Studio: Why Good Accounting Matters at Tax Time. Prepare Now.

Discover how year-round tax preparation can benefit your small business in this episode of CO— Strategy Studio, where experts and small business owners offer actionable insights and tax strategies.

A Beginner's Guide to NFTs

NFTs, or non-fungible tokens, are a promising — though speculative — technology that’s evolving quickly. Here’s what to know about NFTs.

How to Avoid Social Media Copyright Infringement

Explore effective ways to manage copyright protection on social media, from maintaining control of your work to understanding platform licensing and avoiding infringement.

How Instagram Helped Natural Deodorant Startup Curie Land on Walmart Shelves

Frustrated with the chemicals in many deodorants, Founder Sarah Moret saw an opportunity to create another option. Walmart’s buyers agreed, adding her brand to more than 4,000 of its stores.

4 Low-Cost Ways to Reward Employees

In this edition of “Ask the Board,” Mary Krull, lead attraction partner at Southern New Hampshire University, shares how you can show your team you value them without breaking the bank.

Small Business Tech Tools: Data Provenance

Proving that your business can verify the authenticity and quality of its data can be a major boon for customer trust and loyalty.

Mental Health Company Talkspace’s Path to Profitability

As the online therapy platform grows its business by selling more to health plans and employers, it’s also committed to supporting children and young adults’ mental health.

7 Steps to List Your App in the App Store

After creating an app, the next step is to list it in the App Store. Here are seven steps to publishing your small business app in the App Store.