2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

What Is Tax Form 941, and Who Needs to File It?

File this form quarterly to report federal withholdings from employees and avoid penalties and fees.

Small Business Saturday

Small Business Saturday falls on the last Saturday of November. Here’s what small businesses can do to make the most of the shopping holiday.

Tax Incentives for Minority-Owned Businesses

Minority-owned businesses may be better positioned to take advantage of certain tax breaks and credits.

Estimated Tax Payments — Explained

Business owners, freelancers, and independent contractors can use estimated quarterly tax payments to stay organized and manage their finances before the April filing deadline.

CEO of 30-Year-Old Beauty Brand on Keeping Things Fresh

Since joining Jane Iredale in 2019, CEO Chris Payne has discovered how to balance the professional clean beauty brand’s roots with direct-to-consumer growth.

Dickies CMO on How the Legacy Apparel Brand Wins Over New Consumers

Sarah Crockett on the marketing initiatives and brand collaborations that are helping the ubiquitous workwear brand retain its heritage credibility while appealing to a new generation.

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Tax Credits Small Businesses Don’t Know They Qualify For

Explore these commonly missed tax credits to see if there are opportunities to lower your current tax burden.

How to Offer Voluntary Employee Benefits

Discover how investing in tailored voluntary benefits can boost employee satisfaction and loyalty for your small business.