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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

How is Walmart Helping Small Businesses Scale

The giant retailer is expanding its Walmart Marketplace platform to attract more third-party sellers, which are helping to boost its online business.

5 Ways to Adapt Work Schedules for the Holidays

Holiday scheduling is often a headache. Start early to make sure your business runs smoothly during the busy season.

How Premium Products Can Lead to a Bigger Payday

If you sell rare or exclusive products, you can likely charge more for them.

Top Ways to Recruit and Retain a Strong Small Business Team

Two of the 2023 America’s Top Small Business finalists share tips for small business owners who want to build a team of employees who love what they do.

Google Exec Shares How Small Businesses Can Leverage AI

Is artificial intelligence the great equalizer? Google’s Matt Madrigal discusses how AI can transform small businesses at the America’s Top Small Business Summit.

Enova Exec Shares How Online Lending Can Benefit Small Businesses

At the 2023 America’s Top Small Business Summit, Cory Kampfer, Co-President of Small Business Lending at Enova, explored some of the myths and realities of applying for small business loans online.

How to Build Customer and Community Loyalty

A panel of small business owners at our America's Top Small Business Summit share how they've built trust, connections, and, as a result, have loyal communities supporting each of their businesses.

Small Business Update: Inflation, Workforce Shortages, and Retail Crime

Small businesses nationwide are grappling with how to pivot for inflation, combat retail crime, and navigate the workforce shortage.

How Creative Pivots Can Transform a Small Business

Two of the 2023 America’s Top Small Business finalists share how they successfully pivoted their operations to grow and thrive.

How Walmart and Meta are Accelerating Small Businesses Growth

During the 2023 America’s Top Small Business Summit, Walmart and Meta heads discussed digital advancements to accelerate small business growth.