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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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Experts Share Holiday Marketing Trends

A focus on offering high-value gift deals, personalized offers, sustainability, and human customer service are among this year’s potential winning strategies for retailers and brands, analysts say.

When To Adjust Your Business Plan

The best business plans are flexible and updated consistently as the business grows. Here are five steps to adapting your business plan.

What to Know About Taxes for Family Businesses

Taxes apply differently to spouses, children, and other relatives depending on your business entity, ages of family members, and wages.

6 Annual Employee Documents

While most of the required paperwork will be completed during employee onboarding, there are some forms and policies employees should re-sign every year.

What Science Says About Entrepreneurs' Brains

Entrepreneurs think differently than average workers. This unique mindset is what enables them to succeed.

How Mental Simulation Can Secure Sales

A picture of a juicy burger may or may not convince customers to make a purchase. Find out why.

How A Beauty Entrepreneur Took Her Brand from Swap Meets to Urban Outfitters

Competing in the $57 billion U.S. beauty industry against titans who have big advertising budgets is tough. Yet Hernandez did just that with Beauty Creations, poised to surpass $60 million in sales.

A Retailer's Guide to Early Holiday Merchandising

Selling holiday-related items last-minute can cost you. Here’s why.

Giving Tuesday Ideas for Small Businesses

Giving Tuesday comes around once a year, but here are ways your small business can participate during the holiday season and year-round.

Small Businesses Thriving Through Upcycling

“One man’s trash is another man’s treasure” rings true for these six small businesses that transform unwanted textiles and organic waste products into fashion statements.