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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

Small Businesses Dedicated to Preserving Wedding Day Mementos

A couple's wedding is only a single day, but the memories can last a lifetime. These four companies specialize in preserving those memories with handmade treasures.

How Verizon Business Is Fostering Opportunities for Hispanic SMBs

Chief Revenue Officer Aparna Khurjekar shares how the communication-tech giant is supporting one of the fastest-growing small business cohorts with education and grants.

Funding Options for Hispanic-Owned Businesses

Despite being the fastest-growing demographic among entrepreneurs, Hispanic and Latino business owners still face challenges accessing capital. Here are 10 agencies and organizations that can help.

Resources for Hispanic- and Latino-Owned Businesses

Hispanic- and Latino-owned companies play a crucial role in the U.S. business landscape. To sustain their growth, here are nine organizations that offer support.

CO— Strategy Studio: Optimizing Hybrid Work

From selecting the right tech tools to implementing the right policies, here’s how to make a hybrid work arrangement work for your small business team.

Best LinkedIn KPIs to Track in 2023

LinkedIn has become an invaluable tool for sales professionals, recruiters, entrepreneurs, and job seekers, with important data points for every user.

4 TikTok Tips for Small Businesses

TikTok trends are always changing. Here’s how to make sure your content stays fresh no matter what’s in style.

DC Restaurateur Finds Success With a Staff-Driven Approach to Company Culture

Chef Henji Cheung found success with his restaurant, Queen’s English, by taking an innovative approach to building a positive company culture.

TIAA Exec Shares His Top Three Mentors

Colbert Narcisse on how two financial services execs and his high school guidance counselor—who guaranteed a loan for his first year at Harvard Business School—impact his decision-making today.

The Best Software For Managing Customer Returns

The right customer returns software can help you reduce expenses and improve the customer experience. Learn the six best options for managing customer returns.