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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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5 Most Popular Types of Video Content

If you know you need to create more videos, but you’re searching for some fresh ideas, start with these five types of video content.

What Is the Post-Purchase Experience?

Merchants that pay attention to the post-purchase experience can improve customer loyalty and gain a competitive advantage.

What Is Protective Monitoring?

Protective monitoring analyzes your network activity and looks for any threats or vulnerabilities in your system. These tools help small businesses identify threats and mitigate potential fallout.

Business Continuity: Small Business Planning and Considerations

Can your company operate under challenging circumstances? Establish a business continuity plan, so you know the answer is yes.

Cybersecurity Tips for a Remote or Hybrid Workforce

If your company is transitioning to a hybrid work setting, here are ways to keep your remote network secure.

Google Pushes to Help Small Businesses Sell More With Generative AI

How the search engine giant is weaving (free) content creation tools into its shopping ecosystem to level the playing field between big brands and SMBs.

How Retailer J. Jill Is Leveraging the 40-Plus Women’s Market

The clothing brand has expanded its sizes, created a premium collection, and added more work outfit options in response to customer feedback.

How Bancroft Capital Created A Meaningful Business Model

Cauldon Quinn, Co-founder and Chief Executive Officer of Bancroft Capital, shares how his military experience inspired his business’s mission to both do well and do good.

Templates for Your Small Business Newsletter

These templates and editing tools make it simple to build and send regular updates to your target audience.

Top Wellness Benefits to Offer Employees

Your employees are an invaluable asset to your company, so you want to make sure you’re setting them up for success. Here are 12 wellness benefits that your employees will appreciate.