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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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Risk Management Strategies for Small Businesses

Discover ways to minimize and manage risk for your small business, including a tight cybersecurity policy and creating a risk management team.

How to Determine Your Most Relevant Social Media Metrics

You could track dozens of social media metrics, but here’s how to choose ones specifically relevant to your business.

Top Transferable Skills to Teach Your Employees

Leaders can help their employees refine their innate, individual skills and teach them new ones that improve their job performance and boost the company’s overall success.

Short-Form or Long-Form Videos: Which Is Better for Engagement?

Discover the different use cases for short-form and long-form video content and which format produces the most engagement for your brand.

Employee Phone Policies: Securing Company Data on Employee Devices

Most employees access company data through their personal devices, posing a security problem for small businesses.

Oracle NetSuite VP Discusses Her "Informal" Mentors

Allison Auclair explains how her three mentors — two from her distant past and one who has been her mentor from day one at her current job — impact her decision-making every day.

What Are Security Patches and Why Are They Important for Your Business?

Security patches are a regular and simple way to ensure your devices, software, and apps are equipped against the latest online threats.

How to Decide If Your Company Needs a VPN

A VPN is an essential tool for all small businesses, and every company should consider adding one to their tech stack.

How to Predict and Meet Modern Customer Expectations

To meet today’s customer expectations, small businesses should prioritize their customer experience over the phone.

Security Experts on How SMBs Can Protect Customer Data From Cybercriminals

Execs share the key safeguard measures and employee training necessary to thwart hackers amid the growth of e-commerce and other digital touchpoints.