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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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How to Improve Diversity, Equity, and Inclusion in Your Workplace

Follow these strategies to implement a DEI policy that helps all of your employees feel supported and respected in the workplace.

How to Support Introverted Employees

With the right management and support, introverts can thrive in the workplace. Here are 10 things you should know about managing introverted employees.

How to Prepare a Product Pitch for an Invention

Ready to secure funding or sell your product? Learn how to plan a presentation that wows your audience.

How to Write a Business Plan for Inventions

Attract investors and formalize processes by developing a roadmap for commercializing your innovation.

Top Marketing Strategies for Nonprofits

Nonprofit marketing may have a different goal, but many of the strategies and tools that for-profits use can benefit these organizations just as much.

Can a For-Profit Business Add a Nonprofit Arm?

The IRS dictates that for-profits and nonprofits must operate separately. However, there are ways to participate in both types of entities.

Understanding YouTube Ads and How to Monetize Content

YouTube offers lots of ways to reach viewers through paid advertising and sponsored content, and finding the right option for your brand can be a little tricky.

Digital Marketing Trends for Businesses to Try in 2023

Digital marketing keeps evolving with innovations and changing consumer demands. Consider utilizing these trends in 2023.

How to Leverage Digital Analytics in Your Business

Digital analytics help businesses understand what is and isn’t working. Here are six expert tips on how to make the most of your data.

Innovative HR Technology Trends for 2023

Business owners can leverage these HR tech trends in 2023 to keep their organizations growing and innovating.