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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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Strategies Retailers Are Using to Drive Sales in a Slow-Growth Year

As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.

How the Remote and Hybrid Work Era Impacts Employers and Communities

Leaders and experts discuss the lasting impact of hybrid work, as well as what it means for employers, physical spaces, and communities.

How to Recruit Top Talent After Mass Tech Layoffs

Learn what the recent major tech layoffs mean for the rest of the market and what those job seekers are looking for in a new employer.

How Businesses Can Adjust to Twitter's Policy Changes

With the late 2022 and early 2023 policy changes to Twitter, businesses can make these adjustments to stay relevant on the platform.

How to Use AR for Unique Brand Experiences

Companies can incorporate AR technology into their marketing and customer service strategies to create a unique user experience.

How to Approach Marketing in the Metaverse

Affordable ways to market to consumers in the metaverse exist, and businesses that invest now will be ahead of the curve as the metaverse grows.

5 Small Businesses Leveraging the Pampered Pet Trend

Pet owners are spoiling their pets now more than ever, and in response, businesses have adapted popular human self-care products to pamper our animal companions.

Buffalo Hot Dog Joint Specializes in Great Customer Service

This Buffalo-based hot dog restaurant has won the hearts of its local community by mastering the customer experience.

How to Handle Customer Complaints

Customer criticisms can be hard to stomach, but they’re an inevitable part of doing business. Explore strategies for turning negative experiences into positive ones.

How to Write a Refund and Return Policy

Straightforward return and exchange guidelines improve consumer experiences while reducing fraud. Learn how to draft a solid policy.