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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

How to Lead With Transparency

Learn how to become a transparent leader and why doing so can ultimately benefit your employees.

Start. Run. Grow. Certifying Your Business

In this episode of Start. Run. Grow., we discuss the benefits of certifying your business and how to get started.

What Is a Drip Campaign?

Drip campaigns are a great way to engage with customers without spending too much time manually reaching out to each individual.

How to Plan a Drip Email Campaign

Staging a drip campaign is both an art and a science. Here’s what the data shows for setting up a series of emails that get the highest engagement.

Founder of Self-Care Company Promotes Mindfulness for Entrepreneurs

Talia Boone, founder of Postal Petals, shares how her entrepreneurial journey helped her find inner peace during the COVID-19 pandemic.

Supermarkets and Startups Offer Big Lessons on Driverless Product Delivery

With robots and drones on the ground, grocers such as Kroger and food-delivery disruptors like Grubhub explore the business opportunity of autonomous merchandise deliveries.

How to Encourage Employees to Leave Positive Glassdoor Reviews

Employee reviews give potential employees an idea of what it’s like to work at your company. Here are seven ways to encourage employees to leave a positive review on Glassdoor.

How to Conduct an Employee Exit Interview

Exit interviews help you understand why employees quit. Here are seven steps to getting started.

How to Cross-Promote Your Business With Other Businesses

Here are a few cross-promotion marketing strategies and tips for finding the perfect cross-promotion partner.

How to Set Up a Profit-Sharing Program at Your Company

A profit-sharing plan incentivizes and rewards employees for their hard work. Follow these steps to implement one at your small business.