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Holiday Trends Your Business Should Know to Make the Most of the Season
Consumers want value for their dollars and service and experiences that go above and beyond.
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Business Metrics You Should Analyze Every Year
These five business metrics can give you a holistic view of your business’s annual performance.
Best Practices For Building An Online Writing Portfolio
Consider using a website with templates specifically designed for freelance writing portfolios.
What Is Penetration Testing?
Penetration testing is a best practice for regularly testing your cybersecurity defenses against evolving threats.
How to File an Insurance Claim for Your Business
In the unfortunate event that you need to file a business insurance claim, here are the steps you need to take to improve your chances of getting compensated.
Creating Personalized Campaigns: A Data-Driven Approach to SMB Marketing
Use your data to improve customer segmentation and create more targeted marketing campaigns that resonate with your audiences.
How To Find Your First Customers
In this edition of “Ask the Board,” we asked Paul Cheek, a tech entrepreneur, educator, software engineer, author, and patented inventor to share his best advice on how to find your first customers.
What Are Marketing Personas?
Marketing personas are fictional customer profiles that help you better target your marketing messaging and outreach.
How to Delegate Tasks to an Outside Vendor
Working with vendors can increase your company’s productivity, but only if you outsource the right things. Here’s how to determine which tasks you should delegate.
New Tech Helps J.C. Penney Meet Its Workers’ Financial and Scheduling Needs
Chief Human Resources Officer Andre Joyner on how the retailer’s new employment solutions app boosted supply chain employees’ feelings of empowerment and job satisfaction.