Strategy:
Holiday Trends Your Business Should Know to Make the Most of the Season
Consumers want value for their dollars and service and experiences that go above and beyond.
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How Holiday Spending Will Shape Retail in 2024
Consumers surprised retailers this holiday season with the strength of their spending and their willingness to use next-generation digital technology, like AI-shopping assistants, to make purchases.
GROW
MARKETING
Guide to Affiliate Marketing
Affiliate marketing takes work to build, but with time and practice, you can add an additional revenue stream to your business. Here’s how to get started.
How to 'Fail Upward'
"Failing up" is a concept that has had negative connotations in the past. Today’s entrepreneurs are changing the way we think about failing up to embrace innovation.
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TECHNOLOGY
How to Design an ADA-Compliant Website
To ensure your website is ADA compliant, design tweaks can enhance inclusiveness, improve search engine optimization, and protect against litigation.
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HUMAN RESOURCES
An Explanation of Small Business Health Insurance Acronyms
There are several acronyms floating around the small business health insurance universe. Our reference guide provides a list and explanation of the most common ones.
A Small Business Owner’s Guide to Hiring Virtual Assistants
Discover how delegating tasks to a virtual assistant can optimize efficiency and free up time for small business owners to focus on strategic expansion.
Micro-Businesses and Startups: Key Differences
While the two terms are often used interchangeably, micro-businesses and startups are distinct. Here are the key differences between them.
How Micro-Influencers Can Help Small Businesses
Influencer marketing is expected to grow in the coming years. Here’s how your small business can benefit from collaborating with micro-influencers.
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FINANCE
Tax Season Planning: How to Prepare Early
Assess your year-end tax strategies by reviewing updated IRS guidance. Here are the details you need to know.
What You Need to Start a Micro Business
Discover the differences between small and micro businesses, and explore practical tips for starting and running a successful compact business.