RSVP! 2025 Customer Trends Every Small Business Should Know —Dec. 18 @ 12 PM ET
Strategy:

Holiday Trends Your Business Should Know to Make the Most of the Season

Consumers want value for their dollars and service and experiences that go above and beyond.

Working Late? You’re Not Alone

You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.

Sign Up
Latest—

Small Business Marketing Trends for 2024

Here are the small business marketing trends to watch next year, from 'minimalist' marketing campaigns to social listening to using interactive content in ads.

Trends Shaping Small Business in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

How 5 Pie Bakeries Are Baking up Business

Inspired by fond family memories, these five small bakeries keep their heirloom recipes close and add their own flare to this Thanksgiving staple.

RUN » FINANCE

A Guide to Sales Tax Collection and Payment Requirements

Before you start collecting tax from your customers, you'll have to first register with the government to remit your collections.

Holiday Trends Your Business Should Know for Black Friday 2024 (and Beyond)

Black Friday sales begin early as consumers seek deals in a compressed shopping window amid economic uncertainty.

Amazon Solves Top Small Business Pain Points

Amazon's expanded supply chain function and AI-driven product listing tools aim to help SMBs drive sales on its site and beyond, says Claire O’Donnell, Director, Selling Partner Empowerment.

Bluemercury Curates Beauty Assortments to Win Customers

Head of Merchandising and Spa Tracy Kline on how the Macy’s-owned beauty retailer distinguishes itself from the ever-expanding pack of beauty purveyors.

GROW » MARKETING

Small Business Saturday

Small Business Saturday falls on November 30 this year. Here are tools small businesses can use to encourage their community to shop small this holiday season.

RUN » FINANCE

Estimated Tax Payments — Explained

Business owners, freelancers, and independent contractors can use estimated quarterly tax payments to stay organized and manage their finances before the April filing deadline.

CEO of 30-Year-Old Beauty Brand on Keeping Things Fresh

Since joining Jane Iredale in 2019, CEO Chris Payne has discovered how to balance the professional clean beauty brand’s roots with direct-to-consumer growth.