Strategy:
Holiday Trends Your Business Should Know to Make the Most of the Season
Consumers want value for their dollars and service and experiences that go above and beyond.
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How Businesses Leverage Nostalgia to Win Over New Customers
Products and memories from the past are a powerful way to reach today’s young consumers.
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MARKETING
How Do Charitable Donations Impact Your Taxes?
Donating throughout the year can significantly lower your tax burden, but make sure you’re keeping the right documentation filed.
A Guide to Finding Your Leadership Style
Leadership styles can provide a baseline for how you approach running your business and managing your team. Here’s how to find one that works for you.
Email Signature Best Practices
An email signature can enhance your credibility and improve conversion rates. Here are the biggest things to include and avoid in your email signature.
7 YouTube Marketing Strategies and Tips
Small businesses can leverage YouTube to grow and attract new customers. Here’s what you should know about promoting your business on YouTube.
How to Create Senior Citizen Discounts
Senior discounts are a big draw for consumers and help to establish customer loyalty. Here’s how to implement these discounts in your small business.
Best Business Expense Tracker Apps
These expense-tracking apps can help make accounts payable more efficient and organized.
7 Important Elements of a White Paper Template
Creating a white paper is easier once you find the right template. Here are seven elements to include in your white paper template.
Hybrid Work: How to Maximize Employee In-Office Time
A hybrid work schedule allows employees to split their time between working at home and coming into the office. If you’re considering a hybrid workplace, here are five models you can try.
How Video Analytics Help Prevent Business Theft
Footage and data captured by a video surveillance system can help your small business detect suspicious activity and potentially stop theft before it occurs.