Strategy:
Holiday Trends Your Business Should Know to Make the Most of the Season
Consumers want value for their dollars and service and experiences that go above and beyond.
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Onboarding without a human resources (HR) department takes a little initial effort but can easily be replicated as you crank up your hiring.
5 Fall Marketing Ideas for Small Businesses
These five fall marketing ideas will help you connect with your customers and attract new leads to your business.
Experts Share Holiday Marketing Trends
Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.
When To Adjust Your Business Plan
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What Science Says About Entrepreneurs' Brains
Entrepreneurs think differently than average workers. This unique mindset is what enables them to succeed.
6 Annual Employee Documents
While most of the required paperwork will be completed during employee onboarding, there are some forms and policies employees should re-sign every year.
How Mental Simulation Can Secure Sales
A picture of a juicy burger may or may not convince customers to make a purchase. Find out why.
How A Beauty Entrepreneur Took Her Brand from Swap Meets to Urban Outfitters
Competing in the $57 billion U.S. beauty industry against titans who have big advertising budgets is tough. Yet Hernandez did just that with Beauty Creations, poised to surpass $60 million in sales.
Small Businesses Thriving Through Upcycling
“One man’s trash is another man’s treasure” rings true for these six small businesses that transform unwanted textiles and organic waste products into fashion statements.
A Retailer's Guide to Early Holiday Merchandising
Selling holiday-related items last-minute can cost you. Here’s why.