by U.S. Chamber of Commerce
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Barbara Thau

EDITORIAL DIRECTOR, FEATURES CO—

About Barbara

Barbara is a longtime business reporter and editor specializing in the retail and consumer sectors, whose coverage includes fashion, food, beauty, technology and more. Her coverage at consumer publications like Forbes, CNBC and AOL.com and trade outlets such as Home Furnishings News ranges from market trend analysis features to CEO profiles of the nation’s biggest public companies, as well as buzzy new disruptors. Thau aims for CO—'s features to demystify the business landscape for the business community, with exclusive stories that keep readers ahead of the trends, identify emerging opportunities and offer actionable insights for growth.

Latest—
GOOD COMPANY » LAUNCH PAD

Retailers Turn Pandemic-Fueled Self-Care and Work-From-Home Trends Into Newfound Business Opportunities
How brands from Williams-Sonoma to Walmart are tapping the remote work movement and the rise in consumers seeking out mental wellness solutions to drive growth.
READ
GOOD COMPANY » LAUNCH PAD

How 3 Brands Turned Pandemic Pivots Into Long-Term Business Gains
Executives from the supermarket, mail-order brand, and startup on monetizing the online grocery boom and consumers’ COVID-sparked food-spending habits to unlock newfound growth.
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GOOD COMPANY » THE LEAP

How Pura Vida Doubled Sales Every Year Since Launch to Become a National Jewelry Brand
CEO and co-founder Griffin Thall on how the bracelet startup became a darling among millennials and Gen Z via micro-influencers, global artisans, and a purpose-driven business model.
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GOOD COMPANY » THE LEAP

How a Pandemic Pivot at Campbell's Soup Co. Won Over Millennials & Gen Z
Campbell’s CMO, Linda Lee, shares how the brand gained market share with younger consumers by leaning into their at-home eating tastes and via partnerships with Instacart to EA Madden video games.
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GOOD COMPANY » THE LEAP

How Startup Bevel Landed Big Retail
Founder and CEO Tristan Walker on the shaving disruptor’s journey from a business idea sparked by a lifelong challenge to a national personal care brand.
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GOOD COMPANY » LAUNCH PAD

How UOMA Beauty Broke Into ULTA and Walmart
Founder Sharon Chuter’s hard-won industry know-how landed the startup brand in thousands of retail stores.
READ
GOOD COMPANY » LAUNCH PAD

How Startups Capitalized on Two Key Pandemic Trends to Fuel Growth
Executives from the home-sharing site, delivery disruptor and local services app on reaping sales gains and new customers by monetizing the rise in remote work and online grocery shopping.
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GOOD COMPANY » THE LEAP

How FIT:MATCH Built a Multimillion-Dollar Business in Four Years
The founder of the apparel-tech startup broke into malls and scored a major partnership with Rihanna’s Savage X Fenty brand to fuel growth by serving consumers’ — and retailers’ — unmet needs.
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GOOD COMPANY » THE LEAP

Checkin.com CEO on Reaching Profitability Its First Year in Business
The CEO of Checkin.com shares what it took to turn a profit — an elusive-yet-coveted milestone for a nascent business.
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GOOD COMPANY » THE LEAP

Startup Something Better Foods Brings Plant-Based Soul Food to Whole Foods
The founder of startup manufacturer Something Better Foods shares how he broke into big retail with a plant-based soul food line that’s a 20-year-long labor of love born from loss.
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