Barbara Thau

EDITORIAL DIRECTOR, FEATURES CO—

About Barbara

Barbara is a longtime business reporter and editor specializing in the retail and consumer sectors, whose coverage includes fashion, food, beauty, technology and more. Her coverage at consumer publications like Forbes, CNBC and AOL.com and trade outlets such as Home Furnishings News ranges from market trend analysis features to CEO profiles of the nation’s biggest public companies, as well as buzzy new disruptors. Thau aims for CO—'s features to demystify the business landscape for the business community, with exclusive stories that keep readers ahead of the trends, identify emerging opportunities and offer actionable insights for growth.

Latest—
GOOD COMPANY » THE LEAP

Verizon’s President of Business Discusses His Mentors

T.J. Fox shares how an unofficial-yet-influential roster of mentors, including his own employees, shapes his leadership style, informing a new small business initiative he’s spearheading today.

GOOD COMPANY » LAUNCH PAD

Startups Explain How They Landed Millions in Funding

The founders of Fernish, Gemist, Seated, BloomNation and Gig Wage demystify the secrets of wooing investor dollars and funding success.

GOOD COMPANY » THE LEAP

How Hyatt is Capitalizing on Remote-Work Boom

How the hospitality brand is betting on the pandemic-fueled remote-work boom and ‘impulse travel’ trend to revitalize business.

GOOD COMPANY » LAUNCH PAD

Retailers Bet on Virtual 'Shoppable Moments' to Drive Holiday Sales

Marketers will leverage contactless shopping solutions to livestreamed events to woo cautious consumers during the biggest selling season of the year, PSFK trend experts say.

GOOD COMPANY » LAUNCH PAD

5 Consumer Buying Habits Resulting From COVID-19

Nicole Collida, senior vice president of Nielsen, reveals how a company's staying power can hinge on serving the nuanced shopper mindsets and buying habits birthed by COVID-19.

CO— Blueprint: Recruiting and Managing Employees in a Virtual World

In our ninth installment, the panel focuses on helping businesses use technology to find and onboard top employees, and remotely manage cohesive teams.

CO— Blueprint: Rebuilding Your Brand

In our eighth installment, the panel focuses on helping businesses strike the right tone with an evolving customer base.

GOOD COMPANY » LAUNCH PAD

How the Pandemic Will Influence Future Consumer Spending

The pandemic has made wellness and conscious capitalism related trends that will inform what we buy in four critical ways, says futurist Emma Chiu, global director of Wunderman Thompson Intelligence.

CO— Blueprint: Operating a Socially Distant Business

In our seventh installment, the panel offers advice and strategies for businesses that are building social distancing into their plans.

GOOD COMPANY » LAUNCH PAD

Executives From Google, Walmart & QVC Talk Innovation Tactics

Retail executives share stories on the unforeseeable eureka moments — from a child at play to a Harvard seminar to a candid remark— that informed a key business pivot.