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Barbara Thau

EDITORIAL DIRECTOR, FEATURES CO—

About Barbara

Barbara is a longtime business reporter and editor specializing in the retail and consumer sectors, whose coverage includes fashion, food, beauty, technology and more. Her coverage at consumer publications like Forbes, CNBC and AOL.com and trade outlets such as Home Furnishings News ranges from market trend analysis features to CEO profiles of the nation’s biggest public companies, as well as buzzy new disruptors. Thau aims for CO—'s features to demystify the business landscape for the business community, with exclusive stories that keep readers ahead of the trends, identify emerging opportunities and offer actionable insights for growth.

Latest—
GOOD COMPANY » LAUNCH PAD

Effects of Coronavirus Pandemic: Consumer Psychologist Interview
Kit Yarrow, who’s counted brands from GE to Westfield malls among her clients, discusses the nation’s psyche during crises, and what’s critical to reaching consumers navigating the pandemic today.
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GOOD COMPANY » LAUNCH PAD

Coronavirus Effects on Businesses in Major Industries
A look at the unfolding fallout from COVID-19 on stores, hotels, foodservice and fashion, and glimpsing a post-pandemic business landscape.
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GOOD COMPANY » THE LEAP

WW CEO Mindy Grossman Talks Brand Transformation [Interview]
WW CEO Mindy Grossman shares how the weight loss brand’s transformation into a ‘technology company with a human-centric overlay’ — and a little Oprah magic — is key to competing in today's market.
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GOOD COMPANY » LAUNCH PAD

Major Brand Executives Explain Top
CEOs’ business-driving strategies highlight the trends reshaping the retail landscape and the push to adapt to consumers’ heightened demands.
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GOOD COMPANY » THE LEAP

Secret Deodorant Marketing Campaign Tackles Female Equality
How the Procter & Gamble brand is spotlighting women fighting the ‘mental sweat’ of gender inequities — and winning — to differentiate in the ‘super crowded,’ $3 billion U.S. antiperspirant business.
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GOOD COMPANY » LAUNCH PAD

7-Eleven Bets on Mobile Tech to Improve Shopper Experience (Interview)
Chief digital officer Tarang Sethia on how the convenience chain is banking on checkout-free shopping, speedy product delivery and ‘retailtainment’ to enhance the buying experience.
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GOOD COMPANY » LAUNCH PAD

CEOs Discuss 2019 Holiday Sales Strategies
Chief execs from Kohl's, Eataly, UNTUCKit, FabFitFun and CAMP, tell CO— how this strategy is critical to the make-or-break selling season this year.
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GOOD COMPANY » THE LEAP

Interview With CMO of Pandora Americas
Chief marketing officer Charisse Hughes shares how the global retailer’s new ‘Expressions Store’ encapsulates its brand revamp, strategic shift and relaunch in the U.S. market.
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GOOD COMPANY » THE LEAP

How Mr. Crumb Stuffing Started Exporting to the U.S.
The family-run brand from a small rural village managed to crack big U.S. retail, facing both opportunities and challenges along the way.
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GOOD COMPANY » LAUNCH PAD

Sandals, citizenM and Outdoorsy Discuss Hospitality Industry Trends
Sandals, citizenM and Outdoorsy executives on how the rise of remote work to heightened demand for ‘memory rich’ travel inform the experiences offered by the resort, hotel and RV-rental startup.
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