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Effects of Coronavirus Pandemic: Consumer Psychologist Interview
Kit Yarrow, who’s counted brands from GE to Westfield malls among her clients, discusses the nation’s psyche during crises, and what’s critical to reaching consumers navigating the pandemic today.
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Coronavirus Effects on Businesses in Major Industries
A look at the unfolding fallout from COVID-19 on stores, hotels, foodservice and fashion, and glimpsing a post-pandemic business landscape.
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THE LEAP
WW CEO Mindy Grossman Talks Brand Transformation [Interview]
WW CEO Mindy Grossman shares how the weight loss brand’s transformation into a ‘technology company with a human-centric overlay’ — and a little Oprah magic — is key to competing in today's market.
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Major Brand Executives Explain Top
CEOs’ business-driving strategies highlight the trends reshaping the retail landscape and the push to adapt to consumers’ heightened demands.
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THE LEAP
Secret Deodorant Marketing Campaign Tackles Female Equality
How the Procter & Gamble brand is spotlighting women fighting the ‘mental sweat’ of gender inequities — and winning — to differentiate in the ‘super crowded,’ $3 billion U.S. antiperspirant business.
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7-Eleven Bets on Mobile Tech to Improve Shopper Experience (Interview)
Chief digital officer Tarang Sethia on how the convenience chain is banking on checkout-free shopping, speedy product delivery and ‘retailtainment’ to enhance the buying experience.
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CEOs Discuss 2019 Holiday Sales Strategies
Chief execs from Kohl's, Eataly, UNTUCKit, FabFitFun and CAMP, tell CO— how this strategy is critical to the make-or-break selling season this year.
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THE LEAP
Interview With CMO of Pandora Americas
Chief marketing officer Charisse Hughes shares how the global retailer’s new ‘Expressions Store’ encapsulates its brand revamp, strategic shift and relaunch in the U.S. market.
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THE LEAP
How Mr. Crumb Stuffing Started Exporting to the U.S.
The family-run brand from a small rural village managed to crack big U.S. retail, facing both opportunities and challenges along the way.
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LAUNCH PAD
Sandals, citizenM and Outdoorsy Discuss Hospitality Industry Trends
Sandals, citizenM and Outdoorsy executives on how the rise of remote work to heightened demand for ‘memory rich’ travel inform the experiences offered by the resort, hotel and RV-rental startup.
