by U.S. Chamber of Commerce
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    Everything that you need to know to start your own business. From business ideas to researching the competition.

    Start
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    Practical and real-world advice on how to run your business — from managing employees to keeping the books

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  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
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    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

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Dawn Allcot

CONTRIBUTOR

About Dawn

Dawn Allcot is a full-time freelance writer and marketing specialist with extensive experience writing about finance, insurance, real estate, technology, and small business marketing. Her work has appeared on LoopNET, Forbes, Bankrate, MSN, Yahoo!Finance, and The Balance. She is a regular contributor to GoBankingRates, The DBL Center, and others. She is also the owner of GeekTravelGuide.net, a travel, entertainment, and lifestyle website. She lives on Long Island with her husband and three lizards, three cats, and two kids and is passionate about fitness and personal finance.

Latest—
GROW » MARKETING

How to Promote Your Company Newsletter
You've found an email distributor, formatted your newsletter and written content that appeals to your customer base. Now it's time to to expand your audience.
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GROW » CUSTOMERS

Creative Ways Businesses Can Employ Membership Pricing Models
Here are some ways you can create recurring revenue through memberships.
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GROW » MARKETING

How to Create a Newsletter for Your Business
You don't want to limit your business emails to promotions and specials. A newsletter is the way to go if you want to reach out further to your customers.
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START » STRATEGY

What Are Tiered Pricing Models?
Tiered pricing offers flexibility and scalability to your customers while offering you opportunities to upsell different service levels for added revenue.
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START » STRATEGY

How to License Your Music
Musical artists can earn generous income on each of their songs through licensing agreements. Learn the licensing options as well as the benefits and drawbacks of licensing your music.
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START » STRATEGY

Best Pricing Models for Subscription-Based Businesses
Subscription pricing models are the different ways a subscription-based service can price its offerings to drive revenue and satisfy its customers’ needs. Here's how to choose the best option for you.
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Best Pricing Models for Membership Businesses
Membership programs come in many different structures and pricing models. Find which one is right for your business.
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START » STRATEGY

How to Strategically Lower Prices at Your Business
Lowering prices seems straightforward, but if you do it strategically, you can attract more customers and benefit your business's bottom line.
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START » STRATEGY

How to License a Brand for Your Product
Licensing a brand for your product can help increase customer reach and sales. But first, do your homework to understand this complex topic and learn if this path is right for your business.
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START » STRATEGY

How to License Your Brand
Do you have an established brand that you’re trying to gain more visibility for? Licensing your brand could be the answer.
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