by U.S. Chamber of Commerce
  • Start

    Everything that you need to know to start your own business. From business ideas to researching the competition.

    Start
  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

    Run
  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
  • Product Guides

    Let us help your business find the best tools and solutions to thrive and grow.

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Denise Purcell

CONTRIBUTOR

About Denise

Denise Purcell is a freelance writer and editor specializing in small business, retail, and food and beverage topics. She got her start writing for B2B publications in the private label, shipping, and home improvement industries before joining the Specialty Food Association overseeing content and education and regularly tracking food and ingredient trends to report on them in broadcast, print, and digital media. After living in Manhattan for 20 years, she now resides across the Hudson River in New Jersey and is enjoying rediscovering the great foods of New York's "sixth borough."

Latest—

Authentic Messaging and Independent Makers Drive Greeting Cards' Next-Gen Relevance
The greeting card market is thriving with expanded and unconventional messages and unexpected audiences who have jump-started a new era and won millennials' loyalty.
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Trend Forecasters on the Consumer Trends Impacting Business
Trend analysts weigh in on the macro movements, innovations, and consumer motivations businesses need to prepare for and act on to sustain success, from 'kidulting' to AI companionship.
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How Food Giants Like Whole Foods and DoorDash Find Innovative Brands by Running Accelerators
Programs that offer industry education, resources, and networking can provide all-important access to product shelf placement.
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How the Nonalcoholic Beverage Trend is Opening Opportunities for Startups
An emergence of entrepreneurs are redefining adult drinks from high-quality mimics to canned cocktails to flavor-forward botanical alternatives.
READ