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Elizabeth Peterson

EXECUTIVE DIRECTOR, MARKETING

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About Elizabeth

Born into a family of small business owners, Elizabeth began her career as a journalist writing about startups and entrepreneurs and later pivoted to science journalism before finally settling into her true passion: marketing. As the head of marketing for CO—, Elizabeth's role encompasses content marketing, email, social media, and partnerships. Across all of these channels, her goal is to connect business owners with the information and resources they need to build thriving companies.

Latest—

The 6 Tech Trends Business Owners Need to Know About

From cashless commerce to predictive analytics, these are the tech trends that can help businesses grow while improving customer experience.

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Growth Lessons From Successful Startups

Ready to bring your startup to the next level? Here are six lessons from startups that have achieved growth and ongoing success.

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7 Weird Retail Trends That Will Change the Way You Shop

Retailers are redefining the store experience to woo today’s ever-connected shopper, and the results are intriguing.

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10 Quotes from Entrepreneurs That Will Inspire You to Start a Business

Ten successful business owners and founders share their advice for entrepreneurs and anyone starting or growing a business.

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3 Ways E-Commerce Companies Are Taking Over the (Real) World

Brands that made a name for themselves online are now looking for ways to connect with customers in real life. Here are three ways e-commerce businesses are going analog in 2019.

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