Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
RUN » HUMAN RESOURCES

Big Hiring Trends for 2025

AI, skills hiring, and employee value propositions are all key hiring trends to know in 2025.

Personality Traits Customers Love

As you hire and promote employees, look for these personality traits to infuse your brand with characteristics that customers love.

RUN » FINANCE

What Is a Business Valuation, and How Do You Calculate It?

There are multiple ways to determine the economic value of your business, with different calculations that can be used for different purposes.

START » STARTUP

How to Start a Contracting Business

Construction contracting businesses often have higher barriers to overcome when starting out. From licensing requirements to marketing strategies, here are some tips to help you get started.

RUN » FINANCE

How to Write an Investor Agreement

Are you in need of working capital? Taking on investors can solve cash flow issues and free up resources.

RUN » BUSINESS FINANCING

How to Calculate Cost of Equity

When investing in a business project or opportunity, you need to see a return worth the risk. Learn how the cost of equity influences your decision.

Assets vs. Expenses: Understanding the Difference

Assets and expenses are two accounting terms that new business owners often confuse. Here’s what each term means and how to use them in accounting.

How to Build a Vibrant Pinterest Following That Drives Sales

Pinterest is one of the strongest social media sales channels for e-commerce brands. Here’s how to make this platform work for you.

Soft Skills of Successful Entrepreneurs

Entrepreneurs benefit from a mix of innate skills like emotional intelligence and empathy plus leadership, communication, and other learnable skills.

Top AI Tools for Business Plan Writing

These tools use artificial intelligence to generate full business plans you can take to investors.