Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

How to Find Your Small Business Credit Score

Check your credit with one of the credit agencies to understand how well positioned your company is to get favorable interest rates.

Can a Business Owner Collect Unemployment?

There are unemployment benefits available to business owners, but the criteria for qualifying varies by state.

Buying in Wholesale for Your Business

Working with a wholesaler and bulk buying are two strategies that can save your retail business money.

How to Hire Employees for Your Business

Read our comprehensive guide on sourcing, vetting, and hiring the right team members for your small business.

What Is an Order Fulfillment Service?

Order fulfillment services for e-commerce businesses handle the logistics of getting a product to the customer. Here’s how they work.

What Is Evergreen Content and When to Use It

Evergreen content is a great way to drive sustained, long-term traffic to your site. Here's how to use it.

GROW » MARKETING

What Is a Market Segment, and How Do You Find Yours?

There are five main approaches to market segmentation. Here's how to use these approaches to create targeted messaging campaigns for key audiences.

GROW » MARKETING

Understanding YouTube Ads and How to Monetize Content

YouTube offers many ways to reach viewers through paid advertising and sponsored content. Take a multilayered approach to build an audience and make money on YouTube.

RUN » TECHNOLOGY

How to Use Google Workspace for Business

Google Workspace offers a range of products to help teams work smarter and collaborate more easily.

How to Use Gamification to Build a Brand Community

Gamification elements can bring together community members to earn rewards for promoting your business. Here's how.