Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
GROW » MARKETING

5 Social Media Metrics That Matter for Small Business

Here’s how to figure out what’s really important to track as you use social media to grow your business.

RUN » FINANCE

How to Establish and Build Business Credit

Business credit can open doors for loans, grants, and other funding activities. Here’s how to establish credit that will help you grow and expand your venture.

RUN » FINANCE

How to Protect Your Business Credit

Building business credit takes time and responsible financial habits — as well as strong cybersecurity protections.

GROW » MARKETING

How to Create a Hashtag Challenge for Your Brand

Hashtag challenges aren’t just for Gen Z. Brands are using these campaigns to boost engagement and create communities on social media.

GROW » MARKETING

How to Create How-To Videos to Grow Your Audience

How-to videos are a great way to boost engagement and increase your follower count on popular video platforms.

START » STARTUP

How to Start a Contracting Business

Construction contracting businesses often have higher barriers to overcome when starting out. From licensing requirements to marketing strategies, here are some tips to help you get started.

RUN » TECHNOLOGY

How to Accept Apple Pay

Apple Pay is a popular mobile wallet and is cost-effective to set up. Here’s how to get started with this contactless payment option.

RUN » FINANCE

Can My Business Accept Venmo?

Venmo Business offers small businesses an easy, fast way to accept contactless payments in-store and online.

RUN » TECHNOLOGY

Top POS Systems for Small Businesses

Consider some of these popular POS software providers for your small business.

RUN » TECHNOLOGY

How to Choose a POS System for Your Small Business

The right POS system can make it easier to run your business. Here’s how to find the right fit.